Apple Customer Service UK Contact Number

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Call 0843 850 2098

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Apple Customer Service UK Contact Number

0843 850 2098

Contacting Apple Customer Service UK

There are multiple ways to get in contact with Apple customer service. Firstly, you can use the Apple Customer Service UK contact number – 0843 850 2098.

There is no direct customer service number for Apple’s separate products. Instead, you must state what product or service you are having trouble with on the phone. Then you will be directed to the relevant department.

By Telephone

You can refer to the Apple Customer Service UK contact number for help or advice about their products or services on 0843 850 2098.

Lines are open Monday-Friday 08:00-20:00 and Saturday-Sunday 09:00-18:00.

On the other hand, if you are not in the UK, you can access a list of Apple helpline numbers from around the world here.

Product Purchasing & Enquiries

For general sales support or to make purchases on the Apple online store via phone: 0843 850 2098

If you need help buying for business or education: 0843 850 2098

Product & Technical Support

For quick answers, manuals and in-depth technical help: 0843 850 2098

For assistance with Beats by Dre headphones and speakers: 0800 028 2329

Alternatively, you can visit online support

Contact the Apple UK helpline for iPhone support: 0843 850 2098


For help and support about any Apple product or service, you can use their online support centre.

Another option is to visit the Apple Support Communities for advice and tips from fellow Apple customers.

Apple also has a helpful YouTube channel where they upload short videos that support customers with common queries and problems:

Apple has a unique Apple Support Twitter where they share helpful videos as well as tips and tricks similar to their YouTube channel. You can also tweet them the problem you are having with your Apple product and they should reply to you with a fix.

By Email

Apple prefers customers to contact them by phone, and therefore, only has one email address. However, Apple states you contact them via this email address if you are an existing Apple Online Store customer with a question about your order:

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Issues with contacting the Apple Customer Service UK contact number:

As Apple is such a large company it is likely that you will have to wait to speak to someone. Listen carefully to the automated options to make sure you are directed in the right direction. Make sure you have the right information ready when prompted. Information such as model numbers and order numbers are important to have prior to phoning.

How Do I Make a Complaint to Apple?

Apple doesn’t have a dedicated ‘Complaints Department’. However, they do recommend you deal with a representative in person at one of their ‘Genius Bars’. You can make a reservation online or at your nearest store here.

Alternately, some people have reported success by using this email address:

Additionally, you can use the Apple Customer Service UK contact number 0843 850 2098. Folllow the automated options until you’re connected to a real person. They will note your complaint.

How Do I Provide Feedback to Apple?

Product Feedback

Apple again uses its website to collect feedback. You can leave your feedback for individual hardware products, IOS and IPadOS apps, MacOS apps, ICloud, entertainment and news products, wallet and education via this online form.

Website Feedback

You can also provide feedback or report issues with the website via this online form. Note that you will not receive a response from Apple regarding website feedback.

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Information about Apple UK

Apple (UK) is the UK arm of Apple Inc – an American multinational corporation with headquarters in Cupertino, California. Apple designs, develops and sells consumer electronics as well as personal computer software and hardware.

Do I have to pay for Apple support?

Most Apple products are eligible for 90 days of complimentary technical support. However, online technical support for Apple watches is available for two years.

Read more about Apple Support here.

What is complimentary technical support?

The complimentary technical support that Apple provides is broken down into hardware and software support.

Firstly, Apple will provide free hardware support via telephone for basic setup, assembly, connectivity and installation. Check the support documents included with your Apple product for more information.

Similarly, Apple will provide free software support by telephone for launch, installation and reinstallation. That is, assuming your product meets the minimum system requirements.

However, Apple does not provide complimentary help for data recovery. Check the support-related materials included with your Apple product for further information.

How does Apple define “support incident?”

This is important to familiarise yourself with. If you have had your product for longer than 90 days, Apple can refuse to provide you with complimentary support and may charge you. This depends on the specific product. 

Apple defines a support incident as a “specific, discrete issue that can be addressed by isolating its origin to a single cause.” Ultimately, a support incident has been resolved when the customer receives:

  • Information from the support team that resolves the issue.
  • Guidance on how and where to get a software solution that will resolve the issue.
  • Notice that the issue is caused by a known, unresolved issue or an incompatibility issue with the supported product.
  • Information that identifies the issue as being resolved by upgrading to a newer release of the supported product.
  • Notice that the issue has been identified as a hardware equipment issue. 
  • Details that isolates issue to a third-party product, not supported by Apple.

Find more information here.

Can I get technical support after 90 days?

Yes, Apple has two products called AppleCare and AppleCare+. Both of these extend your warranty coverage and provide technical support. Furthermore, they expand the scope of support available. When you purchase AppleCare+ you receive two instances of accidental damage repair at discounted prices in most regions.

The AppleCare Protection Plan is available for many Apple products including:

  • Mac computers and displays
  • iPhones and iPad
  • Apple Watches
  • Apple TV.

Additionally, with AppleCare you are entitled to 24/7 priority access to Apple experts by chat or phone. This depends on your plan. 

Click here to purchase either product or to find out more information.

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Can I get support in Apple Stores?

Indeed you can; Apple provides in-store support via its Apple Genius Bar. This service is for simple hardware or software fixes.

However, you must make an appointment in advance to access this service. The great news is that your appointment is free. But, things o get more complicated if your product can’t be fixed then and there. If the product requires an overnight stay or has to be shipped off, the repair can get expensive. However, if you have AppleCare costs are reduced.

You can make an appointment with your local Apple Genius Bar here.

How do I request a refund from Apple?

Hardware returns are subject to Apple’s Sales and Refunds Policy. You can indicate your intent to return within 14 days of receiving your product. You have a further 14 days after indicating your intent to return to then return your products or arrange for their collection.

Similarly, it is also possible to request refunds for digital products. Some purchases from the App Store, iTunes Store, Apple Books, or other Apple services, might be eligible for a refund.

Sign in with your Apple ID and password and follow the instructions to submit your refund request. 

Find out more information about digital refunds here.

Useful Links

Apple Website:

Online Support:

Genius Bar / In-store support:

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